Territory Manager - BioSteel

Canopy Growth | San Francisco, CA, Un

Posted Date 8/11/2022

The Company

BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

We are looking for a Territory Manager to join our growing sales team. The ideal candidate will be responsible for delivering service to our current Beverage accounts while continuing to grow our presence in other retail touchpoints in their territory. We are looking for someone who has a passion for health, wellness and/or sports, is well organized, can work independently and is a strong communicator. The successful candidate will report to the Regional Sales Director.


  • Drive sales and distribution within account universe
  • Identify and pursue new points of distribution for brand growth, leading effective collaboration, and engagement with local distributor sales force to drive sales volume and increase market penetration in defined territories.
  • Support local distributor with trainings, development, and retail integration
  • Build relationships with accounts and be the face of the brand
  • Implement sales and merchandising materials needed for accounts
  • Work on the creation and deployment of POS and merchandising tools, in-store sampling programs and analyzing the performance of these initiatives.
  • Support the development of a channel strategy; leveraging the strengths of each channel to grow velocities, trial, and education.
  • Coordinate with Field Activation Manager (FAM) to execute retail and consumer engagement sampling events
  • Identify and execute in-market sponsorship and sampling events at relevant venues (youth sports, health/fitness events, points of sweat)
  • Oversee activations with alliance partners
  • Provide local market insights and best practices
  • Regular submission and tracking of day-to-day activities in designated platform
  • Manage informational requests and recap key takeaways for management reporting
  • Travel within assigned market for account, client, and activation visits
  • Manage budgets, tactical resources, and tools to maximize returns throughout the year
  • Other duties as assigned


  • Ability to travel and service accounts
  • Excellent time management and multi-tasking skills with strong attention to detail.
  • Capable of working in a highly dynamic team environment and welcomes collaboration.
  • Strong communication skills both written and verbal.
  • Interest in sports and healthy living

Other Details

This is a full-time role based out of the San Francisco Bay Area, CA.

BioSteel is a subsidiary of Canopy Growth. At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Canopy Growth and BioSteel welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

The chosen applicant will be required to successfully complete background and reference checks.

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